Tell Stories. Save Lives.
Guests in towels talking beneath a likeminded sign after a cold plunge, photographed by Treatment Tour Collective
Second Look

One complimentary review of your socials.

Send us one of your platforms. Instagram, LinkedIn, Facebook, whichever one you are least sure about. We will look at it the way a family or a referral partner does, through our professional lens, and send back a short video with the one thing to fix first.

No pitch. No charge. No obligation to work with us afterward.

Request your second look See what we do
Photography: Treatment Tour Collective
Why it is worth doing

This is where people meet you.

Two people are looking at your page right now, and neither one is a lead. One is a mother who has had the worst week of her life. The other is a case manager with someone who needs a safe landing place today. Both of them want to find you.

They also have four other tabs open. What helps them is anything that makes it clear who you are and what it feels like to be cared for by you.

Getting found is rarely the issue. People arrive. The question is what they take away in the first few seconds, and whether it matches the work you actually do.

One honest read from people who spend their days in this field.

A woman laughing on the beach at a recovery event
What you get

Honest feedback from us, your trusted friends in the field.

We go through your writing, your photos, and the order things sit in, then tell you the one change we would make first. Not an automated report. Not a scorecard with letter grades. Just us, saying what we notice.

One thing you can act on without hiring anybody. The video is yours to keep, so use it yourself, hand it to whoever runs your social, or send it to your leadership team. There is no catch and no follow-up sequence.

Two surfers in wetsuits throwing shakas after their session
What we look at

Six things we look over while we are in there.

  • Your bio. Whether a stranger knows what you do and who you help in one read.
  • Your grid. What people notice first, second, and not at all.
  • First three seconds. Of your reels, which is all most people give you.
  • What you post. Whether you are announcing things or showing the people who do the work.
  • The next step. Whether someone interested knows how to reach you.
  • One thing you do well. That you should be doing a lot more of.
How it works

Three simple steps.

Step one

You send one link

Fill out the form below with the platform you are least sure about. Takes about a minute.

Step two

We watch it properly

We go through it the way the people you are trying to reach do, then record what we find.

Step three

You get the video

A short video, in your inbox. Yours to keep. If you want to talk through the rest of what we saw, we keep a few calls open each week.

Request your second look

Send us one platform.

We do these for people working in behavioral health. That is the only field we work in, so it is the only field we can be genuinely useful in. Every session passes through someone whose name you actually know.

Providers, treatment programs, therapists, sober living, conference and event creators, and the people who refer to them.

Is this really free?

Yes. No card, no trial, no obligation. We do these because it is the most useful thing we can hand someone without a contract.

Do I have to hire you after?

No. Plenty of people take the video and handle it in-house. That is a good outcome.

What if I want to keep going?

Then reply to the email and we will find a time. We keep a few calls open each week to walk through the rest of what we saw.

Your request

Tell us where to look and we will take it from there.